Choose phased release, manual release, or automatic release after approval
Plan what happens after App Review approves an update, including phased rollout, manual control, urgent fixes, and rollback signals.
Open field guide →Release operations hub
Control what happens after approval.
Review approval is one milestone. The release option, monitoring plan, and support handoff decide whether approval becomes a clean launch.
Check status meaning01Diagnose
Separate review state from public availability before acting.
02Act
Pick automatic, manual, scheduled, or phased release from operational risk.
03Convert
Use Studio Pack when the same team manages repeated releases.
Release operations
App Store Release Operations Guides
App Store pre-order review and launch checklist
Prepare an App Store pre-order with review-ready metadata, build state, IAP readiness, availability dates, and launch runbook controls.
Open field guide →App transfer readiness before App Review and launch
Prepare an App Store Connect app transfer without blocking App Review, subscriptions, IAP, bundle services, metadata, or recipient acceptance.
Open field guide →In-App Events App Review checklist
Prepare App Store In-App Events for review with truthful event metadata, timing, regional availability, deep links, and an in-app verification path.
Open field guide →Unlisted App Distribution review checklist
Prepare an app for unlisted App Store distribution with App Review readiness, audience controls, direct-link handling, and release notes.
Open field guide →Private distribution App Review checklist for Business and School Manager
Prepare custom apps for Apple Business Manager or Apple School Manager with distribution method, organization IDs, pricing, review access, and support readiness.
Open field guide →App availability countries and regions review checklist
Set App Store availability by country or region with legal, language, support, payment, privacy, and feature-readiness evidence before release.
Open field guide →Paid app pricing App Review checklist
Launch or update a paid app with correct price, availability, paid agreement readiness, entitlement expectations, storefront copy, and support states.
Open field guide →Version and build number App Review checklist
Prepare App Store version and build submissions with binary provenance, metadata sync, configuration freeze, release notes, and rollback evidence.
Open field guide →What’s New release notes App Review checklist
Write App Store What’s New release notes that match the submitted build, avoid unsupported claims, localize correctly, and support release operations.
Open field guide →Ratings and reviews prompt App Review checklist
Use App Store rating prompts safely with value moments, support routing, StoreKit review requests, no coercion, and post-release measurement.
Open field guide →Promo codes App Review checklist
Use App Store promo codes with clear campaign purpose, entitlement testing, redemption states, support ownership, and post-campaign measurement.
Open field guide →App Store Connect user access review checklist
Manage App Store Connect users, roles, permissions, contractors, approvals, and audit trails so metadata, pricing, privacy, and releases stay controlled.
Open field guide →App Analytics growth checklist
Use App Store Connect App Analytics to connect impressions, product page views, installs, retention, conversion actions, and App Store listing experiments.
Open field guide →Sales and Trends revenue operations checklist
Use App Store Connect Sales and Trends to reconcile units, proceeds, refunds, territories, pricing changes, and conversion experiments.
Open field guide →TestFlight public link beta operations checklist
Manage TestFlight public links with audience filters, build scope, feedback quality, support load, link shutdown, and App Review readiness.
Open field guide →App Store Server Notifications checklist
Implement App Store Server Notifications with secure delivery, idempotent event handling, entitlement updates, retries, monitoring, and support evidence.
Open field guide →App Store Server API operations checklist
Use App Store Server API for transaction lookup, entitlement support, audit trails, privacy-safe logging, and revenue operations without overcollecting data.
Open field guide →Subscription status URL checklist
Use subscription status URLs with clear subscriber self-service, entitlement language, support routing, privacy-safe tracking, and App Store listing consistency.
Open field guide →Pricing change experiment checklist
Run App Store pricing changes with hypothesis, market scope, support readiness, user impact, revenue measurement, and rollback criteria.
Open field guide →App information change control checklist
Control App Store app information edits with field ownership, proof, localization, approval, rollback, and audit history for safer SEO and release operations.
Open field guide →App Store Connect API automation checklist
Automate App Store Connect safely with scoped API workflows, dry runs, approval gates, audit logs, rollback plans, and release evidence.
Open field guide →Xcode Cloud release pipeline checklist
Use Xcode Cloud release pipelines with traceable workflows, tests, signing, artifacts, review notes, and deployment evidence.
Open field guide →Xcode Cloud TestFlight operations checklist
Connect Xcode Cloud to TestFlight operations with build notes, tester groups, feedback prompts, known issues, support paths, and closure rules.
Open field guide →Crash reports and device logs release checklist
Use crash reports and device logs to prioritize App Review-critical paths, reproduce failures, update release gates, and protect conversion flows.
Open field guide →Framework and module issues release checklist
Fix framework and module issues before release with dependency inventory, archive checks, CI parity, runtime validation, and rollback planning.
Open field guide →CI signing and provisioning App Review checklist
Align CI signing, provisioning profiles, entitlements, certificates, archive artifacts, and App Store Connect uploads before App Review.
Open field guide →Promote TestFlight build to App Review checklist
Promote a TestFlight build to App Review with frozen evidence, resolved beta feedback, metadata sync, review notes, and release monitoring.
Open field guide →App Store release incident rollback checklist
Handle App Store release incidents with severity classification, phased release decisions, rollback options, expedited fixes, support copy, and postmortems.
Open field guide →Need prioritization?
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